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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

What is a lead?

Simon Harvey December 13, 2021 9 mins
what-is-a-lead
Leads are interest personified A business lives or dies by the customers that it brings in - but before people actually pay you for your product or services, they’re known as a lead. However, not all leads are good leads, and some will ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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Why an effective lead scoring strategy matters

Simon Harvey June 29, 2021 12 mins
billiard balls
Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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6 steps to running a holiday marketing campaign with marketing automation

Angela Galvin December 18, 2018 6 mins
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing ...
Topics: Lead Nurturing, Marketing Automation, Revenue Operations
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3 tips for developing B2B buyer personas

Kyle Schuller December 5, 2017 7 mins
3 Tips for Developing B2B Buyer Personas
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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Location, location, location – the mobile marketing phenomenon

Mila Staneva March 31, 2016 8 mins
Location, Location, Location – The Mobile Marketing Phenomenon
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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Understanding and executing behaviour- triggered lead nurturing

Simon Harvey May 26, 2014 7 mins
Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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