Leads are interest personified A business lives or dies by the customers that it brings in - but before people actually pay you for your product or services, they’re known as a lead. However, not all leads are good leads, and some will …
The Go-To-Market Blog
Revenue Operations
4 Steps to finding the right CRO tool for you It’s a nightmare for any digital marketer - you’re getting lots of leads, but none of them are converting. It’s like dying of thirst in a sea of freshwater - if that sounds absurd to you, it’s …
CEO of Demodia, Simon Harvey, will run you through the best approaches, practices, and strategies for email. On the 24th of September, we’ll be presenting a webinar at the SOM Online Conference for Online Marketing & E-Commerce. …
Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one …
A handy guide to the basics of HubSpot sequences From making marketing operations easier to creating opportunities for greater audience growth, the potential for marketing automation in digital marketing is a playground for optimisation. …
Discover how to streamline your marketing efforts Hard work has gone into creating and adopting an efficient marketing strategy for your brand. Now it’s time to add the finishing touches to your website, but something is missing - the …
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing …
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing …
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers …
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types …