Does social media sound like a scary prospect for you? You may not understand how to get started, or have already started and are seeing no growth. So many companies still get it wrong, hurting their customer relationships and destroying …
The Go-To-Market Blog
Revenue Operations
Discover how to streamline your marketing efforts Hard work has gone into creating and adopting an efficient marketing strategy for your brand. Now it’s time to add the finishing touches to your website, but something is missing - the …
Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation History is full of dates that mark a turning point for the people that make up the world. For some, it was the fall of the …
When Salesforce acquired Pardot in 2013, many digital marketers assumed that Pardot would be integrated and assimilated into Salesforce Marketing Cloud, adding to their extensive marketing services and functionality. However, this was not …
With December around the corner, the holidays are officially here. This is the busiest shopping season of the year, and it’s a perfect time to run a festive promotion using marketing automation tools. It’s no fun to work during the …
SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its praises. It's built-in CRM and integrated marketing automation make it a great choice for small- …
As most of you have noticed and most recently Patrick Lujan has complained: Enterprise Content Management (ECM) is not the most popular topic on Twitter. Yes, we all follow the industry leaders like OpenText and EMC, visionaries like …