If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this …
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Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have as much detail and mystery as those relating to marketing automation. Our clients seem to …
When Salesforce acquired Pardot in 2013, many digital marketers assumed that Pardot would be integrated and assimilated into Salesforce Marketing Cloud, adding to their extensive marketing services and functionality. However, this was not …
It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not leveraged digital marketing have all at one time asked this question, “How can I afford …
Pronunciation is a lot like wearing trousers - you don’t need it until it really counts - like meeting important people and closing deals. It’s no wonder then that there are so many people in the world that type in “How do you pronounce …
As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest of these updates is titled the “Pardot Winter ‘19 Release” and brings with it some …
Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing …
Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth …
In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes …
We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is and what the thought behind marketing automation is. In case you didn't, here's the …