Revenue Operations | The Go-To-Market Blog | Demodia | Pardot Marketing Automation

4 simple ways to sell marketing automation to your boss

Kyle Schuller October 8, 2020 7 mins

If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Eloqua Marketing Automation, Data & Processes

Marketing automation FAQ

Simon Harvey November 5, 2019 9 mins

Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have as much detail and mystery as those relating to marketing automation. Our clients seem to ...

Topics: Pardot Marketing Automation, SharpSpring Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Data & Processes

What's the difference between Pardot and the Salesforce Marketing Cloud?

Angela Galvin January 8, 2019 9 mins

When Salesforce acquired Pardot in 2013, many digital marketers assumed that Pardot would be integrated and assimilated into Salesforce Marketing Cloud, adding to their extensive marketing services and functionality. However, this was not ...

Topics: Pardot Marketing Automation, Social Media Marketing, Marketing Automation, Marketing Strategy, Data & Processes, Featured

Can I Afford Marketing Automation?

Kyle Schuller December 7, 2018 8 mins

It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not leveraged digital marketing have all at one time asked this question, “How can I afford ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Featured

“How do you pronounce Pardot” - and other information.

Kyle Schuller November 13, 2018 7 mins

Pronunciation is a lot like wearing trousers - you don’t need it until it really counts - like meeting important people and closing deals. It’s no wonder then that there are so many people in the world that type in “How do you pronounce ...

Topics: Pardot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

What's new in Pardot 2018 winter update

Kyle Schuller October 31, 2018 8 mins

As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest of these updates is titled the “Pardot Winter ‘19 Release” and brings with it some ...

Topics: Pardot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

How to learn marketing automation

Angela Galvin July 6, 2018 7 mins

Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Eloqua Marketing Automation, Data & Processes, Featured

Why do I need marketing automation?

Kyle Schuller April 5, 2018 6 mins

Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth ...

Topics: Pardot Marketing Automation, SharpSpring Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Eloqua Marketing Automation, Data & Processes

Marketing automation review: salesforce pardot

Simon Harvey June 12, 2017 8 mins

In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes ...

Topics: Pardot Marketing Automation, Marketing Automation, Data & Processes

An intro to marketing automation

Simon Harvey May 30, 2017 7 mins

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is and what the thought behind marketing automation is. In case you didn't, here's the ...

Topics: Pardot Marketing Automation, SharpSpring Marketing Automation, Marketing Automation, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

4 simple ways to sell marketing automation to your boss

Marketing automation FAQ

What's the difference between Pardot and the Salesforce Marketing Cloud?

Can I Afford Marketing Automation?

“How do you pronounce Pardot” - and other information.

What's new in Pardot 2018 winter update

How to learn marketing automation

Why do I need marketing automation?

Marketing automation review: salesforce pardot

An intro to marketing automation

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