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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to be successful in email marketing with the right terminology

Simon Harvey May 13, 2022 9 mins
what-is-gated-content
Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know what they mean. Failing to understand this terminology can hinder your marketing efforts - ...
Topics: Marketing Strategy, Email Marketing, Data & Processes, Lead Generation
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5 key things to know before starting your first campaign with HubSpot

Simon Harvey April 22, 2022 11 mins
a-guide-to-content-marketing
You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply doesn’t work. You begin to feel discouraged and unsure whether your substantial investment into ...
Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation, Featured
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Leads vs prospects vs opportunity - what’s the difference?

Simon Harvey February 25, 2020 10 mins
Leads vs Prospects vs Opportunity - What’s the Difference?
As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing ...
Topics: Marketing Resources, Data & Processes, Lead Generation
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