A sales representative and a marketer walk into a bar - who pays for drinks? Bianka Banova April 8, 2013 6 mins A sales representative and a marketer walk into a bar - who pays for drinks? Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing departments. There's been a lot of buzz about sales enablement – what marketers should do to enable … Topics: Content Marketing, Sales Enablement Read more
