After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the …
The Go-To-Market Blog
Revenue Operations
With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully …
What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as …
Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing departments. There's been a lot of buzz about sales enablement – what marketers should do to enable …