Revenue Operations | The Go-To-Market Blog | Demodia | Sales Enablement

What is a good sales conversion rate?

Simon Harvey April 12, 2022 9 mins

When it comes to numbers and metrics, there are few as important as the sales conversion rate. Businesses of all shapes and sizes survive or fail based on this rate alone, leaving you feeling anxious and worried about whether you’ve done ...

Topics: Marketing Strategy, Marketing Resources, Sales Enablement, Data & Processes, Lead Generation, Reporting and Performance

Your personal marketing concierge

Mila Staneva May 13, 2016 7 mins

You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know ...

Topics: Marketing Strategy, Sales Enablement, Data & Processes

Sales and marketing alignment checklist

Bianka Banova October 19, 2014 7 mins

The marriage of marketers and sales reps continues to be a hot topic in the era of content marketing. Fortunately, along with the emergence of the B2B sales revolution and the concept of content selling, there is a consensus that companies ...

Topics: Content Marketing, Marketing Strategy, Sales Enablement, Data & Processes

Sales enablement 2.0: go mobile or die

Bianka Banova September 20, 2014 5 mins

Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...

Topics: Marketing Strategy, Sales Enablement, Data & Processes

How sales intelligence can benefit marketers

Bianka Banova January 21, 2014 6 mins

When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the ...

Topics: Marketing Strategy, Sales Enablement, Data & Processes

Sales enablement predictions for 2014

Simon Harvey January 9, 2014 7 mins

The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same ...

Topics: Sales Enablement, Data & Processes

The evolution of sales representatives and how technology will reshape their future

Simon Harvey December 16, 2013 7 mins

The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably ...

Topics: Marketing Automation, Sales Enablement, Data & Processes

Marketing vs sales content: what’s the difference?

Simon Harvey December 12, 2013 5 mins

After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the ...

Topics: Content Marketing, Marketing Strategy, Sales Enablement, Data & Processes

Sales toolbox: selling skills you should acquire

Bianka Banova December 6, 2013 9 mins

With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully ...

Topics: Marketing Automation, Marketing Strategy, Sales Enablement, Data & Processes

It's not about automation, it's about solutions

Mila Staneva August 9, 2013 6 mins

What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as ...

Topics: Content Marketing, Marketing Automation, Sales Enablement, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

What is a good sales conversion rate?

Your personal marketing concierge

Sales and marketing alignment checklist

Sales enablement 2.0: go mobile or die

How sales intelligence can benefit marketers

Sales enablement predictions for 2014

The evolution of sales representatives and how technology will reshape their future

Marketing vs sales content: what’s the difference?

Sales toolbox: selling skills you should acquire

It's not about automation, it's about solutions

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About Demodia

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Revenue Operations