I’ve seen this moment more times than I care to admit. A sales director opens the forecast on a Tuesday morning and something feels wrong. Nothing dramatic has happened. No one has said the deal is dead. The salesperson has not changed the …
The Go-To-Market Blog
Revenue Operations
The meeting everyone recognises The same conversation happens every quarter. The sales manager opens the pipeline review with a calm face and a slightly defensive spreadsheet. The CRO asks whether the number is real. Finance wants to know …
When it comes to numbers and metrics, there are few as important as the sales conversion rate. Businesses of all shapes and sizes survive or fail based on this rate alone, leaving you feeling anxious and worried about whether you’ve done …
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know …
The alignment between sales and marketing teams remains a crucial topic in the era of content marketing. As businesses embrace the B2B sales revolution and the concept of content selling, the consensus is clear: companies must invest in …
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand …
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the …
The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same …
The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably …
After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the …