The Go-To-Market Blog
Revenue Operations

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

12 things to do in Las Vegas when you're not at enterprise world

Mila Staneva November 2, 2015 8 mins
12 Things to do in Las Vegas When You're Not at Enterprise World
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

ECM marketers, don't give up!

Mila Staneva October 28, 2015 12 mins
ECM Marketers, Don't Give Up!
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

TOP ECM pros to follow on twitter - Part 2

Mila Staneva June 3, 2015 6 mins
TOP ECM Pros To Follow On Twitter - Part 2
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

5 ways your organisation can benefit from a virtual demand centre 

Bianka Banova April 20, 2015 6 mins
5 Ways Your Organisation Can Benefit From a Virtual Demand Centre 
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often ...
Topics: Marketing Strategy, Data & Processes
Read more

ROI: why you will never regret purchasing marketing automation

Simon Harvey September 21, 2014 6 mins
ROI: Why You Will Never Regret Purchasing Marketing Automation
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

Sales enablement 2.0: go mobile or die

Bianka Banova September 20, 2014 5 mins
Sales Enablement 2.0: Go Mobile or Die
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
Read more

Data-Driven strategy: 3 ways to put big data to work for you

Simon Harvey July 24, 2014 7 mins
Data-Driven Strategy: 3 Ways to Put Big Data to Work For You
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO ...
Topics: Marketing Strategy, Data & Processes
Read more
First Prev 9 10 Next Last