Hello there. We haven't met, but I can bet you we have at least one thing in common. We both use email and I am sure we both hate having an Inbox full of mails that we never asked for. Google created thе Inbox app to help you manage the …
The Go-To-Market Blog
Revenue Operations
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally …
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often …
As most of you have noticed and most recently Patrick Lujan has complained: Enterprise Content Management (ECM) is not the most popular topic on Twitter. Yes, we all follow the industry leaders like OpenText and EMC, visionaries like …
The alignment between sales and marketing teams remains a crucial topic in the era of content marketing. As businesses embrace the B2B sales revolution and the concept of content selling, the consensus is clear: companies must invest in …
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows …
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand …
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO …
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types …
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, …