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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

SharpSpring and the granular unsubscribe

Mila Staneva October 13, 2015 5 mins
SharpSpring and the Granular Unsubscribe
Hello there. We haven't met, but I can bet you we have at least one thing in common. We both use email and I am sure we both hate having an Inbox full of mails that we never asked for. Google created thе Inbox app to help you manage the ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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TOP ECM pros to follow on twitter - Part 2

Mila Staneva June 3, 2015 6 mins
TOP ECM Pros To Follow On Twitter - Part 2
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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5 ways your organisation can benefit from a virtual demand centre 

Bianka Banova April 20, 2015 6 mins
5 Ways Your Organisation Can Benefit From a Virtual Demand Centre 
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often ...
Topics: Marketing Strategy, Revenue Operations
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ROI: why you will never regret purchasing marketing automation

Simon Harvey September 21, 2014 6 mins
ROI: Why You Will Never Regret Purchasing Marketing Automation
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Sales enablement 2.0: go mobile or die

Bianka Banova September 20, 2014 5 mins
Sales Enablement 2.0: Go Mobile or Die
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...
Topics: Marketing Strategy, Sales Enablement, Revenue Operations
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Data-Driven strategy: 3 ways to put big data to work for you

Simon Harvey July 24, 2014 7 mins
Data-Driven Strategy: 3 Ways to Put Big Data to Work For You
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO ...
Topics: Marketing Strategy, Revenue Operations
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Understanding and executing behaviour- triggered lead nurturing

Simon Harvey May 26, 2014 7 mins
Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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7 inbound marketing metrics for enterprise marketers

Simon Harvey May 14, 2014 8 mins
7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...
Topics: Marketing Strategy, Revenue Operations
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