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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How will GDPR affect marketing? - everything that marketers need to know about GDPR

Simon Harvey August 23, 2017 9 mins
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the forthcoming EU General Data Protection Regulation (GDPR). The upcoming data protection ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes, Featured
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Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Your personal marketing concierge

Mila Staneva May 13, 2016 7 mins
Your Personal Marketing Concierge
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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Location, location, location – the mobile marketing phenomenon

Mila Staneva March 31, 2016 8 mins
Location, Location, Location – The Mobile Marketing Phenomenon
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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Where is EU's safe harbor in the stormy waters?

Mila Staneva November 20, 2015 6 mins
Where is EU's Safe Harbor in the Stormy Waters?
The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to the issue of security and the need for thoughtful government action. Not only in the ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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