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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How will GDPR affect marketing? - everything that marketers need to know about GDPR

Simon Harvey August 23, 2017 7 mins
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related ...
Topics: Compliance for Marketeers, Marketing Strategy, Revenue Operations
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Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations, Featured
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Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Marketing automation review: SharpSpring

Simon Harvey January 20, 2017 9 mins
Marketing Automation Review: SharpSpring
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Dynamic workplaces deserve SharpSpring dynamic email

Mila Staneva November 24, 2016 5 mins
Dynamic Workplaces Deserve SharpSpring Dynamic Email
Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Your personal marketing concierge

Mila Staneva May 13, 2016 7 mins
Your Personal Marketing Concierge
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know ...
Topics: Marketing Strategy, Sales Enablement, Revenue Operations
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Location, location, location – the mobile marketing phenomenon

Mila Staneva March 31, 2016 8 mins
Location, Location, Location – The Mobile Marketing Phenomenon
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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12 things to do in Las Vegas when you're not at enterprise world

Mila Staneva November 2, 2015 8 mins
12 Things to do in Las Vegas When You're Not at Enterprise World
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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ECM marketers, don't give up!

Mila Staneva October 28, 2015 12 mins
ECM Marketers, Don't Give Up!
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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