Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related …
The Go-To-Market Blog
Revenue Operations
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing …
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either …
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We …
Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So …
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know …
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers …
The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to the issue of security and the need for thoughtful government action. Not only in the …
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for …
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve …