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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

3 future marketing automation trends

Angela Galvin October 9, 2018 7 mins
3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 useful tools for B2B marketers

Angela Galvin October 2, 2018 7 mins
5 Useful Tools for B2B Marketers
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. ...
Topics: Marketing Strategy, Marketing Resources, Data & Processes
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4 tips for overcoming an inbound marketing traffic plateau

Kyle Schuller July 4, 2018 6 mins
4 Tips for Overcoming an Inbound Marketing Traffic Plateau
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 marketing automation techniques for improving customer retention

Kyle Schuller March 13, 2018 7 mins
5 Marketing Automation Techniques for Improving Customer Retention
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 ways marketing automation will build your small business

Kyle Schuller February 15, 2018 6 mins
5 Ways Marketing Automation Will Build Your Small Business
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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3 tips for developing B2B buyer personas

Kyle Schuller December 5, 2017 7 mins
3 Tips for Developing B2B Buyer Personas
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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Artificial intelligence (AI) in marketing

Kyle Schuller November 16, 2017 7 mins
Artificial Intelligence (AI) in Marketing
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Marketing automation review: Act-On

Simon Harvey October 31, 2017 7 mins
Marketing Automation Review: Act-On
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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