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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to setup an effective HubSpot lead scoring model

Angela Galvin April 4, 2019 11 mins
How to setup an effective lead scoring model in HubSpot
HubSpot recently introduced two major changes to their lead scoring system. Previously, your score contact property lived separately from all the rest of the other contact properties, however, since February 4th 2019, this score will now ...
Topics: HubSpot, Marketing Strategy, Revenue Operations
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Top 4 content resources from Hubspot

Angela Galvin January 18, 2019 8 mins
Top 4 Content Resources from Hubspot
One of the reasons for HubSpot’s widespread success is their support and dedication to their customers through content. Whether it’s research on marketing trends, the best practices of marketing automation or solid tips on inbound ...
Topics: HubSpot, Marketing Strategy, Revenue Operations
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Angela Galvin January 3, 2019 8 mins
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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What is blockchain and what can it do for B2B business online

Angela Galvin October 16, 2018 9 mins
What is blockchain and what can it do for B2B business online
In the last year, blockchain technology has gone big in a way that few online phenomena ever do. Much of this is due to an explosion in the value of bitcoin, the digital cryptocurrency that made headlines around the world in December 2017 ...
Topics: Marketing Strategy, Revenue Operations
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