Revenue Operations | The Go-To-Market Blog | Demodia | Marketing Strategy (6)

How to setup an effective HubSpot lead scoring model

Angela Galvin April 4, 2019 11 mins

How to setup an effective lead scoring model in HubSpot

HubSpot recently introduced two major changes to their lead scoring system. Previously, your score contact property lived separately from all the rest of the other contact properties, however, since February 4th 2019, this score will now ...

Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes

The inbound marketing evolution

Angela Galvin January 23, 2019 9 mins

If there’s one thing you can’t avoid it has to be change - and this is no different in the marketing world. Marketing has had to move with the times and engage audiences in new and interesting ways, sometimes even encouraging audiences to ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

What's the difference between Pardot and the Salesforce Marketing Cloud?

Angela Galvin January 8, 2019 9 mins

When Salesforce acquired Pardot in 2013, many digital marketers assumed that Pardot would be integrated and assimilated into Salesforce Marketing Cloud, adding to their extensive marketing services and functionality. However, this was not ...

Topics: Pardot Marketing Automation, Social Media Marketing, Marketing Automation, Marketing Strategy, Data & Processes, Featured

Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Angela Galvin January 3, 2019 8 mins

You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...

Topics: Marketing Automation, Marketing Strategy, Data & Processes

Can I Afford Marketing Automation?

Kyle Schuller December 7, 2018 8 mins

It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not leveraged digital marketing have all at one time asked this question, “How can I afford ...

Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Featured

5 holiday promotion ideas using marketing automation

Angela Galvin November 20, 2018 7 mins

With December around the corner, the holidays are officially here. This is the busiest shopping season of the year, and it’s a perfect time to run a festive promotion using marketing automation tools. It’s no fun to work during the ...

Topics: Social Media Marketing, Marketing Automation, Marketing Strategy, Data & Processes

“How do you pronounce Pardot” - and other information.

Kyle Schuller November 13, 2018 7 mins

Pronunciation is a lot like wearing trousers - you don’t need it until it really counts - like meeting important people and closing deals. It’s no wonder then that there are so many people in the world that type in “How do you pronounce ...

Topics: Pardot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

What's new in Pardot 2018 winter update

Kyle Schuller October 31, 2018 8 mins

As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest of these updates is titled the “Pardot Winter ‘19 Release” and brings with it some ...

Topics: Pardot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

What is blockchain and what can it do for B2B business online

Angela Galvin October 16, 2018 9 mins

In the last year, blockchain technology has gone big in a way that few online phenomena ever do. Much of this is due to an explosion in the value of bitcoin, the digital cryptocurrency that made headlines around the world in December 2017 ...

Topics: Marketing Strategy, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

How to setup an effective HubSpot lead scoring model

The inbound marketing evolution

Top 4 content resources from Hubspot

What's the difference between Pardot and the Salesforce Marketing Cloud?

Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Can I Afford Marketing Automation?

5 holiday promotion ideas using marketing automation

“How do you pronounce Pardot” - and other information.

What's new in Pardot 2018 winter update

What is blockchain and what can it do for B2B business online

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