One of the reasons for HubSpot’s widespread success is their support and dedication to their customers through content. Whether it’s research on marketing trends, the best practices of marketing automation or solid tips on inbound marketing, HubSpot has got the modern marketer covered.
However, with so much content comes an unexpected downside. Many people find themselves overwhelmed by the sheer amount of information provided by Hubspot on a daily basis. That’s where this blog post comes in.
Today, we're going to point you in the right direction for whatever you’re looking for when it comes to HubSpot by showcasing the top 4 content resources HubSpot offers digital marketers for free.
1. The HubSpot blog
HubSpot’s blog is the first port of call for regular information and bite size nuggets of data-wisdom. You can sign up and subscribe to their blog to keep up-to-date with the latest and greatest in marketing, sales and service tips via email, Slack or even Messenger.
However, even the HubSpot blog has to deal with some information overload, and due to the variety of different posts for different audiences, even the most seasoned digital marketer could get lost and not find what they’re looking for.
Luckily, HubSpot has sub-divided their blog into different sections - namely:
Marketing
For all things that make modern digital marketers tick, give them inspiration and the latest insights and data.
Interesting posts to check out:
- The ultimate dictionary of marketing terms you should know
- The best of B2B marketing content - 10 examples
- How to do AB Testing - a checklist to bookmark
- The social media content calendar template every marketer needs
- Rethinking social media marketing: how to use a behavior based approach for content on social media
Sales
To help sales people close the deal faster, better and stronger.
Interesting posts to check out:
- The sobering truth: why you can’t sell to C-Suite executives
- 25 Steve Jobs quotes that will dramatically shift your mindset
- 9 secrets to getting a response from the CEO in 2018
- 6 sales closing techniques and why they work
Service
A blog dedicated to improving your after sales service and support through HubSpot.
Interesting posts to check out:
- How to ask for referrals
- 14 examples of customer retention strategies that work
- 13 customer service and interview questions and answers
- How to prevent customer churn
News and trends
A vital resource to stay up-to-date with the automation and digital marketing industry.
Interesting posts to check out:
As you can see, the HubSpot blog already has a formidable amount of information to take in, but keep an eye on it, because more posts come in on a daily basis.
2. Tools, templates and marketing resources
The truth is, templates, tools and examples make everything run smoother in a digital marketing environment. After all, why reinvent the wheel?
What many people do not know is that HubSpot has an entire section dedicated to providing anyone these kinds of resources absolutely free. They cover a wide range of topics such as advertising, branding, analytics, content marketing to name a few, and come in all sorts of mediums.
Whether you prefer ebooks, webinars, guides or do it yourself templates HubSpot has got you covered.
You can find their pool of resources here. Some of the more noteworthy resources we found are:
- Email templates for marketing and sales
- On-page SEO template
- A buyer’s persona creator
- An all-in-one market research kit
- A guide to increasing sales conversion and close rates (template included!)
3. Research papers, reports and insights
Have a question you need answered?
Want to predict what will happen in the next 3 years with data to backup your assumptions?
Looking for quote or statistic that will help you convince your readers to buy into your product?
HubSpot can help you with these challenges and more with their research papers and polls. They have condensed the research, analysis and leg-work into readable reports and actionable insights that you can use to boost your marketing and decision making abilities.
You can find all their research papers here, which are constantly updated.
Some of the interesting reports that may apply to your company are:
- Customer advocacy trends for the next three years
- Global content preference trends
- How salespeople learn
- Global inbound trends (2016)
4. Courses and certifications
Did you know that HubSpot has an entire academy for digital marketing?
You can even earn certifications on various topics from one of the world’s leading automation and content marketing enterprises.
Their courses are currently being expanded, but they already entail a wide range of subjects such as Search Engine Optimisation, Inbound Sales, Content Marketing, Sales Manager Training, Graphic Design and more.
Check out some of the courses currently available and see if any would interest you or someone in your company.
Certifications
- Content Marketing
- Inbound Marketing
- Inbound
- Inbound Sales
- Social Media
- Email Marketing
- HubSpot Marketing
- Sales Enablement
- HubSpot Sales Software
- Growth Driven Design
Courses
- Search Engine Optimisation
- Business Blogging
- Instagram Marketing
- Brand Engagement
- Graphic Design
- Sales Manager Training
- Facebook Marketing
- Lead Management
- Conversational Strategy
- Facebook Advertising
- Business Writing
Take your inbound marketing to the next level
HubSpot offers a lot of resources to any digital marketer - whether they’re just getting started or have been in the game for a long time. With the challenge of finding the right resource for the right time solved, it’s only a matter of time, effort and dedication to find what you want and achieve what you aim for.
However, if you would like a partner to guide you through the process of digital marketing or using marketing automation tools like HubSpot, then Demodia is the right choice for you.
Demodia is a multi-award winning digital marketing agency providing demand generation and content marketing strategy and services to some of the world's leading organisations. If you would like more guidance, advice or digital marketing success, contact Demodia today.