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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Is double opt-in really required for email marketing in Germany?

Simon Harvey April 7, 2020 7 mins
Is double opt-in really required for email marketing in Germany?
Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your product or service, you can have customers in India, Switzerland and the United States while ...
Topics: Marketing Strategy, Data & Processes
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5 essential campaigns for your marketing automation platform

Simon Harvey October 22, 2019 11 mins
5 Essential campaigns for your marketing automation platform
Marketing automation. Love it, hate it, it’s here to stay. With over 50% of companies using marketing automation, adopting the technology is no longer an advanced technical luxury, but an expected aspect of digital marketing for both your ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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All about progressive profiling

Simon Harvey August 27, 2019 10 mins
banner-tetris-blocks
Unless you’re also the kind of person who enjoys speaking to telemarketers, chances are you hate filling out forms, responding to surveys or giving up more information about yourself than you feel is necessary—and who can blame you? Today, ...
Topics: Marketing Strategy, Data & Processes
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Can I afford HubSpot marketing automation?

Simon Harvey August 14, 2019 12 mins
Can I Afford HubSpot Marketing Automation?
Marketing automation can be an interesting subject of discussion, and many times there are few things that people agree on. However, sometimes there is consensus - and one of these rare agreements happens to be on price point. Good ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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What are the alternatives to Pardot?

Simon Harvey May 22, 2019 7 mins
What Are the Alternatives to Pardot?
From its humble beginnings in 2006, Pardot has grown into a giant. Pardot has remained a distinct product even since being acquired by Salesforce in 2013, and it has become one of the premiere choices in B2B marketing automation ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Top 3 most popular marketing automation platforms 2019

Simon Harvey May 21, 2019 11 mins
Top 3 Most Popular Marketing Automation Platforms 2019
Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to be a new automation platform promising better leads, more customers and an easier ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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What are some tips for passing HubSpot's inbound marketing certification test?

Simon Harvey May 14, 2019 7 mins
What are Some Tips for Passing HubSpot's Inbound Marketing Certification Test?
Inbound marketing is essential, and anyone doing business on the internet today knows that HubSpot is one of the giants of the online marketing world. HubSpot can actually take credit for coining the phrase "inbound marketing", which is no ...
Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes
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An introduction to personalisation in 2019

Simon Harvey May 7, 2019 11 mins
An Introduction to Personalisation in 2019
Personalisation is a marketing buzzword that has been around since the early 2000s—but very few, if any, marketers actually do it right. With so much legislation protecting consumer rights to privacy, marketers seem to be wary and hesitant ...
Topics: Marketing Strategy, Data & Processes
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