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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

All you need to know about the new Swiss data protection act (FADP)

Simon Harvey August 19, 2021 21 mins
The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know After numerous years in the planning, a new data protection act has passed in the Swiss parliament. The Federal Act on Data Protection ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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Why an effective lead scoring strategy matters

Simon Harvey June 29, 2021 12 mins
billiard balls
Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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4 simple ways to sell marketing automation to your boss

Kyle Schuller October 8, 2020 7 mins
4 Simple Ways to Sell Marketing Automation to Your Boss
If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this ...
Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Eloqua Marketing Automation, Data & Processes
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Five websites that use HubSpot CMS to full effect

Simon Harvey June 23, 2020 8 mins
banner-5-websites-that-use-hubspot-cms
Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At this point they haven't spoken with your marketing, sales or customer service team—they've ...
Topics: Marketing Strategy, Data & Processes
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How to run your business from your home office

Simon Harvey June 18, 2020 13 mins
Blog-home-desk-diary
As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world economy has ground to a halt, smaller businesses are struggling to survive and everyone is ...
Topics: Marketing Strategy, Data & Processes
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