Revenue Operations | The Go-To-Market Blog | Demodia | Marketing Strategy (3)

How to find and setup the right CRO tool for you

Simon Harvey November 22, 2021 9 mins

4 Steps to finding the right CRO tool for you It’s a nightmare for any digital marketer - you’re getting lots of leads, but none of them are converting. It’s like dying of thirst in a sea of freshwater - if that sounds absurd to you, it’s ...

Topics: Lead Nurturing, Marketing Automation, Marketing Strategy, CRM, Data & Processes

5 Questions to identify digital transformation opportunities

Simon Harvey November 15, 2021 14 mins

Is transformation a real objective or just a buzzword for your needs? No matter which area of your business you want to digitally transform, you must have a clear idea of what you expect from that transformation and the steps needed to ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, CRM, Data & Processes

How to build a marketing digital transformation roadmap

Simon Harvey November 8, 2021 12 mins

Significant changes need big plans - but you need to lay the groundwork first. Plotting out how your company will go about digitally transforming its processes requires a thought-out, thorough approach. However, transforming too much of ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, CRM, Data & Processes

6 benefits and 6 examples of digital transformation

Simon Harvey October 29, 2021 10 mins

It’s not about what the tools do - it’s what your organization becomes. Companies today have to transform and adapt to new and better ways to market their products. With tools like marketing automation and platforms like HubSpot, it’s ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, CRM, Data & Processes

The pragmatic approach to marketing transformation

Simon Harvey October 25, 2021 15 mins

A no-nonsense guide to introducing change in your organisation. The only constant in business is change. Whether you want them to or not, your environment, customers, competition and team will change, leaving you with the simple decision ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes

5 tips for choosing the right marketing technology stack

Simon Harvey October 11, 2021 10 mins

Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your ...

Topics: Marketing Automation, Marketing Strategy, Data & Processes

What you need to know about Apple's new email privacy protection

Simon Harvey October 4, 2021 11 mins

A new approach to privacy may challenge your email marketing. Apple has sparked a lot of interest with the introduction of Mail Privacy Protection, first revealed at the Worldwide Developer Conference. It will have a major influence on ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Email Marketing, Data & Processes

Is there anything sweet about Google's cookie purge?

Simon Harvey September 30, 2021 8 mins

How to survive the death of the online cookie. In a statement from February last year, Google announced that marketers will have to get their hand out of the cookie jar - for good. Starting from 2022, Google plans to phase out third-party ...

Topics: Compliance for Marketeers, Marketing Automation, Marketing Strategy, Data & Processes

6 reasons your business needs a CRM

Simon Harvey September 27, 2021 11 mins

CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by ...

Topics: Marketing Automation, Marketing Strategy, CRM, Featured

Join us on how to build B2B email nurture programmes that convert

Simon Harvey September 10, 2021 4 mins

CEO of Demodia, Simon Harvey, will run you through the best approaches, practices, and strategies for email. On the 24th of September, we’ll be presenting a webinar at the SOM Online Conference for Online Marketing & E-Commerce. ...

Topics: Lead Nurturing, Marketing Strategy, Email Marketing, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

How to find and setup the right CRO tool for you

5 Questions to identify digital transformation opportunities

How to build a marketing digital transformation roadmap

6 benefits and 6 examples of digital transformation

The pragmatic approach to marketing transformation

5 tips for choosing the right marketing technology stack

What you need to know about Apple's new email privacy protection

Is there anything sweet about Google's cookie purge?

6 reasons your business needs a CRM

Join us on how to build B2B email nurture programmes that convert

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About Demodia

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Revenue Operations