4 Steps to finding the right CRO tool for you It’s a nightmare for any digital marketer - you’re getting lots of leads, but none of them are converting. It’s like dying of thirst in a sea of freshwater - if that sounds absurd to you, it’s …
The Go-To-Market Blog
Revenue Operations
Is transformation a real objective or just a buzzword for your needs? No matter which area of your business you want to digitally transform, you must have a clear idea of what you expect from that transformation and the steps needed to …
Significant Changes Require a Thoughtful Plan. Achieving a successful digital marketing transformation requires a well-structured roadmap. However, attempting to overhaul all processes simultaneously can lead to disruptions. A structured …
It’s not about what the tools do - it’s what your organization becomes. Companies today have to transform and adapt to new and better ways to market their products. With tools like marketing automation and platforms like HubSpot, it’s …
A no-nonsense guide to introducing change in your organisation. The only constant in business is change. Whether you want them to or not, your environment, customers, competition and team will change, leaving you with the simple decision …
Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your …
A new approach to privacy may challenge your email marketing. Apple has sparked a lot of interest with the introduction of Mail Privacy Protection, first revealed at the Worldwide Developer Conference. It will have a major influence on …
How to survive the death of the online cookie. In a statement from February last year, Google announced that marketers will have to get their hand out of the cookie jar - for good. Starting from 2022, Google plans to phase out third-party …
CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by …
CEO of Demodia, Simon Harvey, will run you through the best approaches, practices, and strategies for email. On the 24th of September, we’ll be presenting a webinar at the SOM Online Conference for Online Marketing & E-Commerce. …