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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

7 inbound marketing metrics for enterprise marketers

Simon Harvey May 14, 2014 8 mins
7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...
Topics: Marketing Strategy, Data & Processes
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Key takeaways from the latest company acquisitions

Simon Harvey March 21, 2014 6 mins
Key Takeaways From the Latest Company Acquisitions
As we recently predicted, 2014 will be a big year for acquisitions and mergers. Just three months into the new year and some of the biggest enterprises out there have already acquired several small and middle-sized companies to help them ...
Topics: Marketing Strategy, Data & Processes
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Inbound marketing stats every enterprise marketer should know

Simon Harvey March 17, 2014 6 mins
Inbound Marketing Stats Every Enterprise Marketer Should Know
Why marketers love data intelligence so much? Elementary my dear Watson - stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management. Finding a set of authoritative and relevant ...
Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes
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Sales enablement predictions for 2014

Simon Harvey January 9, 2014 7 mins
Sales Enablement Predictions For 2014
The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same ...
Topics: Sales Enablement, Data & Processes
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The evolution of sales representatives and how technology will reshape their future

Simon Harvey December 16, 2013 7 mins
The Evolution Of Sales Representatives And How Technology Will Reshape Their Future
The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably ...
Topics: Marketing Automation, Sales Enablement, Data & Processes
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Marketing automation for dummies

Simon Harvey August 28, 2013 7 mins
Marketing Automation for Dummies
Are you a recent adopter of marketing automation? At Demodia, we would like to welcome you to Marketing Automation for Dummies and our marketing automation hotline: if you are feeling an overwhelming anxiety, please press 1. If you are on ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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