For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and …
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Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related …
In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes …
We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is and what the thought behind marketing automation is. In case you didn't, here's the …
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing …
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We …
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows …
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO …
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types …
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, …