The Go-To-Market Blog
Revenue Operations

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Marketing automation review: Act-On

Simon Harvey October 31, 2017 7 mins
Marketing Automation Review: Act-On
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
Read more

How will GDPR affect marketing? - everything that marketers need to know about GDPR

Simon Harvey August 23, 2017 7 mins
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related ...
Topics: Compliance for Marketeers, Marketing Strategy, Revenue Operations
Read more

Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations, Featured
Read more

Marketing automation review: SharpSpring

Simon Harvey January 20, 2017 9 mins
Marketing Automation Review: SharpSpring
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
Read more

ROI: why you will never regret purchasing marketing automation

Simon Harvey September 21, 2014 6 mins
ROI: Why You Will Never Regret Purchasing Marketing Automation
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
Read more

Data-Driven strategy: 3 ways to put big data to work for you

Simon Harvey July 24, 2014 7 mins
Data-Driven Strategy: 3 Ways to Put Big Data to Work For You
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO ...
Topics: Marketing Strategy, Revenue Operations
Read more

Understanding and executing behaviour- triggered lead nurturing

Simon Harvey May 26, 2014 7 mins
Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
Read more

7 inbound marketing metrics for enterprise marketers

Simon Harvey May 14, 2014 8 mins
7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...
Topics: Marketing Strategy, Revenue Operations
Read more
First Prev 7 8 Next Last