You may have heard your project manager go on time and time again about their agile approach to their Scrum technique to which you reply, “I don’t watch rugby”. After getting a few sideways glances that only someone on the tech team can …
The Go-To-Market Blog
Revenue Operations
Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At this point they haven't spoken with your marketing, sales or customer service team—they've …
As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world economy has ground to a halt, smaller businesses are struggling to survive and everyone is …
As an official HubSpot Gold partner, we’re really excited to announce that HubSpot is completely remaking their CMS to be better, more efficient and easier to use. Through two new CMS products, CMS Hub Professional and CMS Hub Enterprise, …
Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your product or service, you can have customers in India, Switzerland and the United States while …
Sending unqualified leads to your sales team generates no revenue and costs time. As a marketer, if your lead qualification process isn’t optimised, you should be concerned. A lot of the content is so focused on how to setup and gain a …
As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing …
According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean your email list, by the end of the 12 month period, your list of valid emails and interested …
Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have as much detail and mystery as those relating to marketing automation. Our clients seem to …
Marketing automation. Love it, hate it, it’s here to stay. With over 50% of companies using marketing automation, adopting the technology is no longer an advanced technical luxury, but an expected aspect of digital marketing for both your …