As most of you have noticed and most recently Patrick Lujan has complained: Enterprise Content Management (ECM) is not the most popular topic on Twitter. Yes, we all follow the industry leaders like OpenText and EMC, visionaries like …
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Revenue Operations
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows …
The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably …
With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully …
In the age of content marketing, delivering the right content assets to the right audience at the right time is crucial. Lead nurturing is an essential part of your demand generation efforts. It is a continuous process, regardless of where …
Are you a recent adopter of marketing automation? At Demodia, we would like to welcome you to Marketing Automation for Dummies and our marketing automation hotline: if you are feeling an overwhelming anxiety, please press 1. If you are on …
What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as …