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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations, Featured
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Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Marketing automation review: SharpSpring

Simon Harvey January 20, 2017 9 mins
Marketing Automation Review: SharpSpring
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Dynamic workplaces deserve SharpSpring dynamic email

Mila Staneva November 24, 2016 5 mins
Dynamic Workplaces Deserve SharpSpring Dynamic Email
Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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What’s new in the SharpSpring 2016 summer release

Mila Staneva July 4, 2016 6 mins
What’s new in the SharpSpring 2016 Summer Release
Just two years ago the SharpSpring marketing automation platform was new and unknown. Today it boasts a fantastic 1,000 agency partners which run 10, 000 businesses. But this is not a post about how great SharpSpring is. This is a post ...
Topics: Marketing Automation
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12 things to do in Las Vegas when you're not at enterprise world

Mila Staneva November 2, 2015 8 mins
12 Things to do in Las Vegas When You're Not at Enterprise World
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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ECM marketers, don't give up!

Mila Staneva October 28, 2015 12 mins
ECM Marketers, Don't Give Up!
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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SharpSpring and the granular unsubscribe

Mila Staneva October 13, 2015 5 mins
SharpSpring and the Granular Unsubscribe
Hello there. We haven't met, but I can bet you we have at least one thing in common. We both use email and I am sure we both hate having an Inbox full of mails that we never asked for. Google created thе Inbox app to help you manage the ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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How to create multiple SharpSpring forms

Mila Staneva June 10, 2015 7 mins
How to Create Multiple SharpSpring Forms
Don't find fault, find a remedy. Henry Ford When Henry Ford watched the 15 millionth Model T Ford roll off the assembly line at his factory in Highland Park, Michigan, on 26 May 1927, he probably remembered fondly the first Tin Lizzy to ...
Topics: Marketing Automation, Revenue Operations
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TOP ECM pros to follow on twitter - Part 2

Mila Staneva June 3, 2015 6 mins
TOP ECM Pros To Follow On Twitter - Part 2
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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