Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing …
The Go-To-Market Blog
Revenue Operations
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either …
In this second post in our series of marketing automation platform reviews, we review SharpSpring and put it head-to-head in a grueling series of challenges to see who comes out top of the tables. SharpSpring marketing automation review We …
Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So …
Just two years ago the SharpSpring marketing automation platform was new and unknown. Today it boasts a fantastic 1,000 agency partners which run 10, 000 businesses. But this is not a post about how great SharpSpring is. This is a post …
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for …
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve …
Hello there. We haven't met, but I can bet you we have at least one thing in common. We both use email and I am sure we both hate having an Inbox full of mails that we never asked for. Google created thе Inbox app to help you manage the …
Don't find fault, find a remedy. Henry Ford When Henry Ford watched the 15 millionth Model T Ford roll off the assembly line at his factory in Highland Park, Michigan, on 26 May 1927, he probably remembered fondly the first Tin Lizzy to …
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally …