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SharpSpring’s new social tools and how to use them

SharpSpring’s New Social Tools and How to Use Them
SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its praises. It's built-in CRM and integrated marketing automation make it a great choice for small- ...

5 marketing automation techniques for improving customer retention

5 Marketing Automation Techniques for Improving Customer Retention
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if ...

5 ways marketing automation will build your small business

5 Ways Marketing Automation Will Build Your Small Business
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern ...

Marketing automation review: marketo

Marketing Automation Review: Marketo
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s ...

Marketing automation review: click dimensions

Marketing Automation Review: ClickDimensions
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we ...

Artificial intelligence (AI) in marketing

Artificial Intelligence (AI) in Marketing
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on ...

Marketing automation review: Act-On

Marketing Automation Review: Act-On
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and ...