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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

3 future marketing automation trends

Angela Galvin October 9, 2018 7 mins
3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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4 tips for overcoming an inbound marketing traffic plateau

Kyle Schuller July 4, 2018 6 mins
4 Tips for Overcoming an Inbound Marketing Traffic Plateau
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Marketing automation: a Swiss author's view

Angela Galvin June 28, 2018 4 mins
Marketing Automation: a Swiss Author's View
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its ...
Topics: Marketing Automation, Revenue Operations
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