With December around the corner, the holidays are officially here. This is the busiest shopping season of the year, and it’s a perfect time to run a festive promotion using marketing automation tools. It’s no fun to work during the …
The Go-To-Market Blog
Revenue Operations
Pronunciation is a lot like wearing trousers - you don’t need it until it really counts - like meeting important people and closing deals. It’s no wonder then that there are so many people in the world that type in “How do you pronounce …
As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest of these updates is titled the “Pardot Winter ‘19 Release” and brings with it some …
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, …
For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through a chatbot window. Short for ‘chat robot’, a chatbot is a text-based program that uses an …
Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing …
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s …
If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for back links. Every day, we get dozens of emails saying something like "Hey cool website, I just read …
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its …
Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth …