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3 future marketing automation trends

3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...

4 tips for overcoming an inbound marketing traffic plateau

4 Tips for Overcoming an Inbound Marketing Traffic Plateau
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s ...

Marketing automation: a Swiss author's view

Marketing Automation: a Swiss Author's View
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its ...