The Go-To-Market Blog
Revenue Operations

Automation migration: the ultimate guide (Part 1)

Automation Migration: The Ultimate Guide (Part 1)
There will be times that as your company grows or your objectives change, you will want to switch marketing automation platforms. Perhaps your current automation provider is lacking features that your company needs. Maybe another ...

Can I afford HubSpot marketing automation?

Can I Afford HubSpot Marketing Automation?
Marketing automation can be an interesting subject of discussion, and many times there are few things that people agree on. However, sometimes there is consensus - and one of these rare agreements happens to be on price point. Good ...

Top 3 most popular marketing automation platforms 2019

Top 3 Most Popular Marketing Automation Platforms 2019
Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to be a new automation platform promising better leads, more customers and an easier ...

Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...

6 steps to running a holiday marketing campaign with marketing automation

6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing ...

Automate your marketing - work smart not hard

Automate Your Marketing - Work Smart Not Hard
It’s no secret that marketing automation has had huge implications for online business. And over the coming year or so we are going to see the capabilities of these platforms continue to increase as artificial intelligence becomes ever ...