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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Automation migration: the ultimate guide (Part 1)

Simon Harvey September 3, 2019 9 mins
Automation Migration: The Ultimate Guide (Part 1)
There will be times that as your company grows or your objectives change, you will want to switch marketing automation platforms. Perhaps your current automation provider is lacking features that your company needs. Maybe another ...
Topics: Marketing Automation, Revenue Operations
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Can I afford HubSpot marketing automation?

Simon Harvey August 14, 2019 12 mins
Can I Afford HubSpot Marketing Automation?
Marketing automation can be an interesting subject of discussion, and many times there are few things that people agree on. However, sometimes there is consensus - and one of these rare agreements happens to be on price point. Good ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Top 3 most popular marketing automation platforms 2019

Simon Harvey May 21, 2019 11 mins
Top 3 Most Popular Marketing Automation Platforms 2019
Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to be a new automation platform promising better leads, more customers and an easier ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Angela Galvin January 3, 2019 8 mins
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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6 steps to running a holiday marketing campaign with marketing automation

Angela Galvin December 18, 2018 6 mins
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing ...
Topics: Lead Nurturing, Marketing Automation, Revenue Operations
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Automate your marketing - work smart not hard

Angela Galvin December 12, 2018 6 mins
Automate Your Marketing - Work Smart Not Hard
It’s no secret that marketing automation has had huge implications for online business. And over the coming year or so we are going to see the capabilities of these platforms continue to increase as artificial intelligence becomes ever ...
Topics: Marketing Automation, Revenue Operations
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