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Storytelling

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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to define a marketing qualified lead in 4 steps

Simon Harvey December 23, 2021 8 mins
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When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t want it or can’t afford it. Great marketing is thus not defined by the number of leads it ...
Topics: Content Marketing, Marketing Strategy, Lead Generation, Storytelling
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What is PESTEL? A powerful analysis tool for your business

Serafin Wellinger October 13, 2020 10 mins
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What is PESTEL? Whether you’re a multinational conglomerate or a small one-person business, there are inevitably external factors that are beyond your control. These factors, whether good or bad, can have far-reaching effects on your ...
Topics: Marketing Strategy, Marketing Resources, Storytelling
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How a message house helps build your corporate messaging strategy

Serafin Wellinger August 25, 2020 9 mins
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Every modern company understands the importance of branding. Creating a company image that stands for and advocates your values, style, and business approach helps potential customers identify and value your company. Part of successful ...
Topics: Marketing Strategy, Featured
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A new world economy. How your business should deal with it now.

Simon Harvey May 19, 2020 10 mins
A new world economy. How your business should deal with the now.
The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable vaccine have halted daily life on most aspects. Companies are reacting to the virus with a ...
Topics: Marketing Strategy, Storytelling
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Introducing demodia’s digital marketing glossary

Simon Harvey January 29, 2020 4 mins
Introducing Demodia’s Digital Marketing Glossary
CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to? Jump straight to the glossary We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often ...
Topics: Marketing Strategy, Storytelling
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Demodia: 10 years of inbound marketing excellence

Simon Harvey June 25, 2019 8 mins
Demodia: 10 Years of Inbound Marketing Excellence
Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients locally in Switzerland and around the world. We'd like to take this opportunity to take a ...
Topics: Marketing Strategy, Storytelling
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How to create a great value proposition (Part 2)

Simon Harvey March 5, 2019 11 mins
How to Create a Great Value Proposition (Part 2)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...
Topics: Marketing Strategy, Storytelling
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How to create a great value proposition (Part 1)

Simon Harvey February 19, 2019 9 mins
How to Create a Great Value Proposition (Part 1)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...
Topics: Marketing Automation, Marketing Strategy, Storytelling
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How leading companies use content marketing to enable their sales teams

Kyle Schuller November 21, 2017 6 mins
How Leading Companies Use Content Marketing to Enable Their Sales Teams
Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing departments. Over recent years there has been a lot of buzz about sales enablement – giving sales ...
Topics: Content Marketing, Sales Enablement, Storytelling, Featured
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Planning and creating killer buyer journeys

Angela Galvin September 12, 2017 7 mins
Planning and Creating Killer Buyer Journeys
Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down ...
Topics: Marketing Automation, Marketing Strategy, Storytelling, Featured
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