The Go-To-Market Blog
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How to define a marketing qualified lead in 4 steps

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When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t want it or can’t afford it. Great marketing is thus not defined by the number of leads it ...

What is PESTEL? A powerful analysis tool for your business

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What is PESTEL? Whether you’re a multinational conglomerate or a small one-person business, there are inevitably external factors that are beyond your control. These factors, whether good or bad, can have far-reaching effects on your ...

How a message house helps build your corporate messaging strategy

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Every modern company understands the importance of branding. Creating a company image that stands for and advocates your values, style, and business approach helps potential customers identify and value your company. Part of successful ...

A new world economy. How your business should deal with it now.

A new world economy. How your business should deal with the now.
The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable vaccine have halted daily life on most aspects. Companies are reacting to the virus with a ...

Introducing demodia’s digital marketing glossary

Introducing Demodia’s Digital Marketing Glossary
CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to? Jump straight to the glossary We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often ...

Demodia: 10 years of inbound marketing excellence

Demodia: 10 Years of Inbound Marketing Excellence
Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients locally in Switzerland and around the world. We'd like to take this opportunity to take a ...

How to create a great value proposition (Part 2)

How to Create a Great Value Proposition (Part 2)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...

How to create a great value proposition (Part 1)

How to Create a Great Value Proposition (Part 1)
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that ...

How leading companies use content marketing to enable their sales teams

How Leading Companies Use Content Marketing to Enable Their Sales Teams
Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing departments. Over recent years there has been a lot of buzz about sales enablement – giving sales ...

Planning and creating killer buyer journeys

Planning and Creating Killer Buyer Journeys
Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down ...