The Inbound Marketing Blog

Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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Planning and Creating Killer Buyer Journeys
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Planning and creating killer buyer journeys

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic...
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