The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that …
The Go-To-Market Blog
Storytelling
Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down …
"Did you see this amazing marketing campaign for ECM?" said no one ever. Which can only mean one thing: you can be the one to craft it. When we think about great promotional examples, it's never about B2B campaigns. We think about ads for …
In a recent article, Chad Levitt talked about the differences between Demand Generation and Inbound Marketing. These two terms are so closely related that people often ask –what's the difference? Well, while inbound is all about marketing, …