Does storytelling bring sales for a brand? Toms gives the answer. The American shoe company was founded in 2006 and relied on storytelling from the beginning. At the heart of Toms' story was the "One for One" model. For every pair of shoes …
The Go-To-Market Blog
Storytelling
Digital marketing doesn’t sleep, and neither do online opportunities. Right now, there are over 4.57 billion people online. That’s 59% of earth’s population representing a possible lead, customer or evangelist for your business. Digital …
You can make money with storytelling. Want proof of that? I'd love to. The fact that storytelling increases the value of a product was confirmed more than a decade ago. In 2009, Rob Walker and Joshua Glenn bought 100 random items such as a …
Do you have a large list of mailable prospects but very few conversions? It's more than likely because you're not offering the right plan. A quick recap before we get to the importance of a plan. In the first instance, we showed you how to …
Many B2B marketers turn away from brand storytelling, thinking this makes more sense for consumer-facing companies and that B2B brands should stick to clean white papers, case studies, and thought leadership blogs. But whether you're …
Time for a quick pop quiz. To which films do these summaries (a.k.a. loglines) belong? "There are 3.7 trillion fish in the ocean. You are looking for one." "A nun comforts a condemned murderer on death row, feeling compassion for the …
Storytelling is part of modern content marketing, yet most companies don't use this powerful tool appropriately. Mistake #1. Companies tell stories without tension Every hero who sets out on their hero's journey has to overcome a variety …
Clarity is at the heart of good communication. If you're clear with what you're saying, people will resonate and understand what you want to communicate. If you're unclear, you will confuse those who hear your message and constantly feel …
One of the biggest headaches for any marketing department in a company is converting ‘potential’ into customers. This is often down to not communicating effectively or following the StoryBrand journey. According to Donald Miller, …
Trying to get more leads and customers is the goal of any business, but it’s a lot harder to accomplish this. With so many different types of customers with individual tastes and expectations, trying to appeal to all of them can feel …