You want your brand to be seen and appreciated on Instagram. You want the work you put into your account to pay off. However, growing organically on Instagram today is much more effortful than it was a few years ago. More and more brands …
The Go-To-Market Blog
Storytelling
Blog posts can ignite the turbo for your content marketing, but they can also be very time consuming. However, to experience the power of blog posts, it's not enough to fire up ChatGPT and have them spit out a new, boring version of old …
When you need to fill your Instagram feed, does panic set in? Your pulse beats faster, your hands feel clammy? Then, when you've spent a lot of thought and time developing relevant content, you realise that your feed comes across as a …
Does storytelling bring sales for a brand? Toms gives the answer. The American shoe company was founded in 2006 and relied on storytelling from the beginning. At the heart of Toms' story was the "One for One" model. For every pair of shoes …
Imagine this, you go into a shop to buy trekking gear. The salesperson gives you the best advice and you find the perfect model. You want to buy, but nowhere do you see a cash register. You walk around and get more annoyed by the minute. …
Do you have a large list of mailable prospects but very few conversions? It's more than likely because you're not offering the right plan. A quick recap before we get to the importance of a plan. In the first instance, we showed you how to …
Many B2B marketers turn away from brand storytelling, thinking this makes more sense for consumer-facing companies and that B2B brands should stick to clean white papers, case studies, and thought leadership blogs. But whether you're …
Storytelling is part of modern content marketing, yet most companies don't use this powerful tool appropriately. Mistake #1. Companies tell stories without tension Every hero who sets out on their hero's journey has to overcome a variety …
Clarity is at the heart of good communication. If you're clear with what you're saying, people will resonate and understand what you want to communicate. If you're unclear, you will confuse those who hear your message and constantly feel …
One of the biggest headaches for any marketing department in a company is converting ‘potential’ into customers. This is often down to not communicating effectively or following the StoryBrand journey. According to Donald Miller, …