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Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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What Happened to the Marketing in Digital Marketing?
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What happened to the marketing in digital marketing?

TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and...
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How to Keep Your Marketing Relationship Hot
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How to keep your marketing relationship hot

Are you afraid your audience is growing cold? Are you drifting apart? Are you losing the spark? Relationships are fun and interesting when they are...
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Mapping Content into Your Buyer's Journey
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Mapping content into your buyer's journey

You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a...
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Coffee And Content Marketing For Dull Industries
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Coffee and content marketing for dull industries

If Voltaire was into content marketing today instead of philosophy and history in the 1770s, he could well be great at it. Why? Certainly not because...
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BrandScript worksheet

Write your story with this free BrandScript worksheet. It’s a template that shows you exactly how to create your story with confidence.

Download the worksheet now
Let's face it, ECM marketing is boring!
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Let's face it, ECM marketing is boring!

"Did you see this amazing marketing campaign for ECM?" said no one ever. Which can only mean one thing: you can be the one to craft it.
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B2B Marketing Growth Hacking: How to Fail Like a Hero
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B2B marketing growth hacking: how to fail like a hero

Shake things up! Use that big brain of yours to think your way out! Look for a new angle.
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Social Media for ECM? Well, duh!
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Social media for ECM? Well, duh!

We all know Shakespeare’s famous quote that the world is a stage. But now with Social Media it seems even more true: Social Media is your stage. You...
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