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Storytelling

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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to create a killer value proposition

Kyle Schuller April 26, 2017 7 mins
How to Create a Killer Value Proposition
Imagine you have five seconds to communicate what’s great about your product to your market. In effect, you do. Your potential customers are busy people, and if they don’t see the immediate appeal of your product over the competition’s, ...
Topics: Marketing Strategy, Storytelling, Featured
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What happened to the marketing in digital marketing?

Mila Staneva May 19, 2016 7 mins
What Happened to the Marketing in Digital Marketing?
TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and the software needed to perform it. In the article, Samuel Scott argues that the biggest ...
Topics: Content Marketing, Marketing Strategy, Storytelling
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How to keep your marketing relationship hot

Mila Staneva May 2, 2016 7 mins
How to Keep Your Marketing Relationship Hot
Are you afraid your audience is growing cold? Are you drifting apart? Are you losing the spark? Relationships are fun and interesting when they are new. Eventually, you get to know each other oh too well and you need to put in some effort. ...
Topics: Content Marketing, Marketing Strategy, Storytelling
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Mapping content into your buyer's journey

Mila Staneva March 20, 2016 8 mins
Mapping Content into Your Buyer's Journey
You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a journey and you even though your product and/or services are the destination, you are the ...
Topics: Content Marketing, Marketing Strategy, Storytelling
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Coffee and content marketing for dull industries

Mila Staneva February 26, 2016 8 mins
Coffee And Content Marketing For Dull Industries
If Voltaire was into content marketing today instead of philosophy and history in the 1770s, he could well be great at it. Why? Certainly not because of the copious amounts of coffee he drank that allegedly stimulated his creativity. And ...
Topics: Content Marketing, Marketing Strategy, Storytelling
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Let's face it, ECM marketing is boring!

Mila Staneva September 29, 2015 8 mins
Let's face it, ECM marketing is boring!
"Did you see this amazing marketing campaign for ECM?" said no one ever. Which can only mean one thing: you can be the one to craft it. When we think about great promotional examples, it's never about B2B campaigns. We think about ads for ...
Topics: Marketing Automation, Marketing Strategy, Storytelling
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B2B marketing growth hacking: how to fail like a hero

Mila Staneva May 21, 2015 7 mins
B2B Marketing Growth Hacking: How to Fail Like a Hero
Shake things up! Use that big brain of yours to think your way out! Look for a new angle. This quote didn't come from a Growth Hacking* talk or a leadership seminar. It comes from Disney's Big Hero 6, the lovable story of a plus-sized ...
Topics: Marketing Strategy, Storytelling
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Multilingual B2B marketing: speaking the language, speaking the culture

Simon Harvey April 17, 2014 7 mins
Multilingual B2B Marketing: Speaking the Language, Speaking the Culture
Is your company riding the globalisation wave and thinking about expanding into Europe? The European market is an exciting playground, rich with business opportunities for skilful U.S. players. If you are considering an expansion in the ...
Topics: Lead Nurturing, Content Marketing, Marketing Strategy, Storytelling
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