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Storytelling

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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Do's and dont's when developing B2B buyer personas

Simon Harvey February 26, 2014 5 mins
Do's and Dont's When Developing B2B Buyer Personas
Are you considering developing B2B buyer personas to enhance your marketing strategies and attract the right clients? You should be. A well-crafted buyer persona is a fundamental component of any successful marketing plan. Without accurate ...
Topics: Marketing Strategy, Storytelling
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The Swiss army knife of demand generation

Bianka Banova August 29, 2013 6 mins
The Swiss Army Knife Of Demand Generation
In a recent article, Chad Levitt talked about the differences between Demand Generation and Inbound Marketing. These two terms are so closely related that people often ask –what's the difference? Well, while inbound is all about marketing, ...
Topics: Marketing Automation, Marketing Strategy, Storytelling
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