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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Marketing automation: a Swiss author's view

Angela Galvin June 28, 2018 4 mins
Marketing Automation: a Swiss Author's View
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its ...
Topics: Marketing Automation, Data & Processes
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4 examples of GDPR re-permissioning Opt-In emails

Kyle Schuller May 17, 2018 6 mins
4 Examples of GDPR Re-Permissioning Opt-In Emails
We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation (GDPR), the wide-ranging data governance law. In a previous post, we explained that the rules ...
Topics: Compliance for Marketeers, Data & Processes
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GDPR: consent or legitimate interest?

Angela Galvin April 20, 2018 7 mins
GDPR: Consent or Legitimate Interest?
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an ...
Topics: Compliance for Marketeers, Data & Processes
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5 marketing automation techniques for improving customer retention

Kyle Schuller March 13, 2018 7 mins
5 Marketing Automation Techniques for Improving Customer Retention
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 ways marketing automation will build your small business

Kyle Schuller February 15, 2018 6 mins
5 Ways Marketing Automation Will Build Your Small Business
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Marketing automation review: marketo

Kyle Schuller January 4, 2018 6 mins
Marketing Automation Review: Marketo
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s ...
Topics: Marketing Automation, Data & Processes
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3 tips for developing B2B buyer personas

Kyle Schuller December 5, 2017 7 mins
3 Tips for Developing B2B Buyer Personas
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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