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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Artificial intelligence (AI) in marketing

Kyle Schuller November 16, 2017 7 mins
Artificial Intelligence (AI) in Marketing
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Marketing automation review: Act-On

Simon Harvey October 31, 2017 7 mins
Marketing Automation Review: Act-On
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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How will GDPR affect marketing? - everything that marketers need to know about GDPR

Simon Harvey August 23, 2017 9 mins
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the forthcoming EU General Data Protection Regulation (GDPR). The upcoming data protection ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes, Featured
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Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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