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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

The best tips on how marketing works with the new Swiss FADP

Simon Harvey June 30, 2023 7 mins
the-best-tips-on-how-marketing-works-with-the-new-swiss-fadp
You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then ...
Topics: Compliance for Marketeers, Data & Processes, Featured
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Boost your sales and marketing with ChatSpot: The AI-powered assistant

Simon Harvey June 16, 2023 10 mins
boost-your-sales-and-marketing-with-chatspot-the-ai-powered-assistant
We’ve all been using Ai for various marketing and sales tasks. It's great, it's like having an intelligent virtual assistant working round the clock, responding to customer inquiries, generating leads, and nurturing prospects. But what you ...
Topics: HubSpot Marketing Automation, CRM, Data & Processes
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How to use demos effectively in the sales and onboarding process

Simon Harvey April 25, 2023 7 mins
how-to-use-demos-effectively-in-the-sales-and-onboarding-process
For many SaaS products, demonstrations come late in the sales funnel. This is especially the case for enterprise products that can be complex and expensive. Often, a prospect doesn't get a glimpse of how the product works until the ...
Topics: Data & Processes, Storytelling, Product demo
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Effective demos: The right demo at the right time

Simon Harvey April 12, 2023 9 mins
effective-demos-the-right-demo-at-the-right-time
Show don’t tell, that's the key to success on the big screen. Demo’s play a crucial role in the sales process. The same principle helps you sell, because demos play a crucial role in the sales funnel. With everyone having a camera and ...
Topics: Data & Processes, Storytelling, Featured, Product demo
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How to avoid boring demos

Simon Harvey February 28, 2023 4 mins
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A simple formula for interesting demos that convince your customers. Storytelling, script and language - these are the secrets of creating demos that bring in sales. Boredom sets in when our brains get fed with facts and figures without ...
Topics: Data & Processes, Storytelling, Featured, Product demo
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Juggling leads in Marketing Cloud: Why lead management is a must 

Guest blog post October 26, 2022 9 mins
juggling-leads-in-marketing-cloud-why-lead-management-is-a-must
Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience ...
Topics: Marketing Automation, Data & Processes, Featured
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