Revenue Operations | The Go-To-Market Blog | Demodia | Data & Processes (13)

Sales enablement predictions for 2014

Simon Harvey January 9, 2014 7 mins

The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same ...

Topics: Sales Enablement, Data & Processes

The evolution of sales representatives and how technology will reshape their future

Simon Harvey December 16, 2013 7 mins

The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably ...

Topics: Marketing Automation, Sales Enablement, Data & Processes

Marketing vs sales content: what’s the difference?

Simon Harvey December 12, 2013 5 mins

After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the ...

Topics: Content Marketing, Marketing Strategy, Sales Enablement, Data & Processes

The 3 pillars of inbound marketing

Simon Harvey December 10, 2013 8 mins

At its core, Inbound Marketing is all about gaining visibility and exposure in the digital world by delivering quality content designed to draw prospects’ attention towards your brand. In other words, it’s your starting point in the hunt ...

Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes

Sales toolbox: selling skills you should acquire

Bianka Banova December 6, 2013 9 mins

With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully ...

Topics: Marketing Automation, Marketing Strategy, Sales Enablement, Data & Processes

Mapping content for successful lead nurturing

Simon Harvey September 11, 2013 8 mins

In the age of content marketing, delivering the right content assets to the right audience at the right time is crucial. Lead nurturing is an essential part of your demand generation efforts. It is a continuous process, regardless of where ...

Topics: Lead Nurturing, Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes

Marketing automation for dummies

Simon Harvey August 28, 2013 7 mins

Are you a recent adopter of marketing automation? At Demodia, we would like to welcome you to Marketing Automation for Dummies and our marketing automation hotline: if you are feeling an overwhelming anxiety, please press 1. If you are on ...

Topics: Marketing Automation, Marketing Strategy, Data & Processes

It's not about automation, it's about solutions

Mila Staneva August 9, 2013 6 mins

What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as ...

Topics: Content Marketing, Marketing Automation, Sales Enablement, Data & Processes

The Go-To-Market Blog
Revenue Operations

Most popular

Sales enablement predictions for 2014

The evolution of sales representatives and how technology will reshape their future

Marketing vs sales content: what’s the difference?

The 3 pillars of inbound marketing

Sales toolbox: selling skills you should acquire

Mapping content for successful lead nurturing

Marketing automation for dummies

It's not about automation, it's about solutions

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