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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

ROI: why you will never regret purchasing marketing automation

Simon Harvey September 21, 2014 6 mins
ROI: Why You Will Never Regret Purchasing Marketing Automation
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Sales enablement 2.0: go mobile or die

Bianka Banova September 20, 2014 5 mins
Sales Enablement 2.0: Go Mobile or Die
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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Data-Driven strategy: 3 ways to put big data to work for you

Simon Harvey July 24, 2014 7 mins
Data-Driven Strategy: 3 Ways to Put Big Data to Work For You
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO ...
Topics: Marketing Strategy, Data & Processes
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Understanding and executing behaviour- triggered lead nurturing

Simon Harvey May 26, 2014 7 mins
Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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7 inbound marketing metrics for enterprise marketers

Simon Harvey May 14, 2014 8 mins
7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...
Topics: Marketing Strategy, Data & Processes
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Key takeaways from the latest company acquisitions

Simon Harvey March 21, 2014 6 mins
Key Takeaways From the Latest Company Acquisitions
As we recently predicted, 2014 will be a big year for acquisitions and mergers. Just three months into the new year and some of the biggest enterprises out there have already acquired several small and middle-sized companies to help them ...
Topics: Marketing Strategy, Data & Processes
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Inbound marketing stats every enterprise marketer should know

Simon Harvey March 17, 2014 6 mins
Inbound Marketing Stats Every Enterprise Marketer Should Know
Why marketers love data intelligence so much? Elementary my dear Watson - stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management. Finding a set of authoritative and relevant ...
Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes
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How sales intelligence can benefit marketers

Bianka Banova January 21, 2014 6 mins
How Sales Intelligence Can Benefit Marketers
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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