The Go-To-Market Blog
Revenue Operations

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Your personal marketing concierge

Mila Staneva May 13, 2016 7 mins
Your Personal Marketing Concierge
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
Read more

Location, location, location – the mobile marketing phenomenon

Mila Staneva March 31, 2016 8 mins
Location, Location, Location – The Mobile Marketing Phenomenon
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
Read more

Where is EU's safe harbor in the stormy waters?

Mila Staneva November 20, 2015 6 mins
Where is EU's Safe Harbor in the Stormy Waters?
The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to the issue of security and the need for thoughtful government action. Not only in the ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
Read more

12 things to do in Las Vegas when you're not at enterprise world

Mila Staneva November 2, 2015 8 mins
12 Things to do in Las Vegas When You're Not at Enterprise World
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

ECM marketers, don't give up!

Mila Staneva October 28, 2015 12 mins
ECM Marketers, Don't Give Up!
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

TOP ECM pros to follow on twitter - Part 2

Mila Staneva June 3, 2015 6 mins
TOP ECM Pros To Follow On Twitter - Part 2
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
Read more

5 ways your organisation can benefit from a virtual demand centre 

Bianka Banova April 20, 2015 6 mins
5 Ways Your Organisation Can Benefit From a Virtual Demand Centre 
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often ...
Topics: Marketing Strategy, Data & Processes
Read more
First Prev 11 13 Next Last