The Go-To-Market Blog
Revenue Operations

What is blockchain and what can it do for B2B business online

What is blockchain and what can it do for B2B business online
In the last year, blockchain technology has gone big in a way that few online phenomena ever do. Much of this is due to an explosion in the value of bitcoin, the digital cryptocurrency that made headlines around the world in December 2017 ...

3 future marketing automation trends

3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...

5 useful tools for B2B marketers

5 Useful Tools for B2B Marketers
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. ...

GDPR: the world of marketing three months later...

GDPR: The World of Marketing Three Months Later...
In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the time ...

4 tips for overcoming an inbound marketing traffic plateau

4 Tips for Overcoming an Inbound Marketing Traffic Plateau
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s ...