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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

An introduction to personalisation in 2019

Simon Harvey May 7, 2019 11 mins
An Introduction to Personalisation in 2019
Personalisation is a marketing buzzword that has been around since the early 2000s—but very few, if any, marketers actually do it right. With so much legislation protecting consumer rights to privacy, marketers seem to be wary and hesitant ...
Topics: Marketing Strategy, Data & Processes
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All about HubSpot ventures

Angela Galvin January 24, 2019 5 mins
All About HubSpot Ventures
We get it - running a start-up business venture is tough. From securing capital to making micro decisions that will ultimately lead to your failure or success, the stakes are high and the risks are real. As we’ve covered previously, ...
Topics: HubSpot Marketing Automation, Data & Processes
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Angela Galvin January 3, 2019 8 mins
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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6 steps to running a holiday marketing campaign with marketing automation

Angela Galvin December 18, 2018 6 mins
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing ...
Topics: Lead Nurturing, Marketing Automation, Data & Processes
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Automate your marketing - work smart not hard

Angela Galvin December 12, 2018 6 mins
Automate Your Marketing - Work Smart Not Hard
It’s no secret that marketing automation has had huge implications for online business. And over the coming year or so we are going to see the capabilities of these platforms continue to increase as artificial intelligence becomes ever ...
Topics: Marketing Automation, Data & Processes
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