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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

4 tips for overcoming an inbound marketing traffic plateau

Kyle Schuller July 4, 2018 6 mins
4 Tips for Overcoming an Inbound Marketing Traffic Plateau
Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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Marketing automation: a Swiss author's view

Angela Galvin June 28, 2018 4 mins
Marketing Automation: a Swiss Author's View
Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its ...
Topics: Marketing Automation, Data & Processes
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4 examples of GDPR re-permissioning Opt-In emails

Kyle Schuller May 17, 2018 6 mins
4 Examples of GDPR Re-Permissioning Opt-In Emails
We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation (GDPR), the wide-ranging data governance law. In a previous post, we explained that the rules ...
Topics: Compliance for Marketeers, Data & Processes
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GDPR: consent or legitimate interest?

Angela Galvin April 20, 2018 7 mins
GDPR: Consent or Legitimate Interest?
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an ...
Topics: Compliance for Marketeers, Data & Processes
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5 marketing automation techniques for improving customer retention

Kyle Schuller March 13, 2018 7 mins
5 Marketing Automation Techniques for Improving Customer Retention
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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5 ways marketing automation will build your small business

Kyle Schuller February 15, 2018 6 mins
5 Ways Marketing Automation Will Build Your Small Business
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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