The Go-To-Market Blog
Revenue Operations

Automate your marketing - work smart not hard

Automate Your Marketing - Work Smart Not Hard
It’s no secret that marketing automation has had huge implications for online business. And over the coming year or so we are going to see the capabilities of these platforms continue to increase as artificial intelligence becomes ever ...

What is blockchain and what can it do for B2B business online

What is blockchain and what can it do for B2B business online
In the last year, blockchain technology has gone big in a way that few online phenomena ever do. Much of this is due to an explosion in the value of bitcoin, the digital cryptocurrency that made headlines around the world in December 2017 ...

3 future marketing automation trends

3 Future Marketing Automation Trends
We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their capabilities. In the last few years, use of marketing automation platforms has exploded. However, ...

5 useful tools for B2B marketers

5 Useful Tools for B2B Marketers
In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. ...

GDPR: the world of marketing three months later...

GDPR: The World of Marketing Three Months Later...
In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the time ...