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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Top 3 most popular marketing automation platforms 2019

Simon Harvey May 21, 2019 11 mins
Top 3 Most Popular Marketing Automation Platforms 2019
Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to be a new automation platform promising better leads, more customers and an easier ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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What are some tips for passing HubSpot's inbound marketing certification test?

Simon Harvey May 14, 2019 7 mins
What are Some Tips for Passing HubSpot's Inbound Marketing Certification Test?
Inbound marketing is essential, and anyone doing business on the internet today knows that HubSpot is one of the giants of the online marketing world. HubSpot can actually take credit for coining the phrase "inbound marketing", which is no ...
Topics: HubSpot, Marketing Strategy, Revenue Operations
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An introduction to personalisation in 2019

Simon Harvey May 7, 2019 11 mins
An Introduction to Personalisation in 2019
Personalisation is a marketing buzzword that has been around since the early 2000s—but very few, if any, marketers actually do it right. With so much legislation protecting consumer rights to privacy, marketers seem to be wary and hesitant ...
Topics: Marketing Strategy, Revenue Operations
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How to setup an effective HubSpot lead scoring model

Angela Galvin April 4, 2019 11 mins
How to setup an effective lead scoring model in HubSpot
HubSpot recently introduced two major changes to their lead scoring system. Previously, your score contact property lived separately from all the rest of the other contact properties, however, since February 4th 2019, this score will now ...
Topics: HubSpot, Marketing Strategy, Revenue Operations
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All about HubSpot ventures

Angela Galvin January 24, 2019 5 mins
All About HubSpot Ventures
We get it - running a start-up business venture is tough. From securing capital to making micro decisions that will ultimately lead to your failure or success, the stakes are high and the risks are real. As we’ve covered previously, ...
Topics: HubSpot, Revenue Operations
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Top 4 content resources from Hubspot

Angela Galvin January 18, 2019 8 mins
Top 4 Content Resources from Hubspot
One of the reasons for HubSpot’s widespread success is their support and dedication to their customers through content. Whether it’s research on marketing trends, the best practices of marketing automation or solid tips on inbound ...
Topics: HubSpot, Marketing Strategy, Revenue Operations
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

Angela Galvin January 3, 2019 8 mins
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you monitor the reception of your marketing campaigns through your ESP reports and you manage ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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6 steps to running a holiday marketing campaign with marketing automation

Angela Galvin December 18, 2018 6 mins
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build a holiday marketing campaign. Here is a 7 step path to carrying out a successful holiday marketing ...
Topics: Lead Nurturing, Marketing Automation, Revenue Operations
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