What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as …
The Go-To-Market Blog
Revenue Operations
Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing departments. There's been a lot of buzz about sales enablement – what marketers should do to enable …