The Go-To-Market Blog
Revenue Operations

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Understanding and executing behaviour- triggered lead nurturing

Simon Harvey May 26, 2014 7 mins
Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
Read more

7 inbound marketing metrics for enterprise marketers

Simon Harvey May 14, 2014 8 mins
7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...
Topics: Marketing Strategy, Data & Processes
Read more

Key takeaways from the latest company acquisitions

Simon Harvey March 21, 2014 6 mins
Key Takeaways From the Latest Company Acquisitions
As we recently predicted, 2014 will be a big year for acquisitions and mergers. Just three months into the new year and some of the biggest enterprises out there have already acquired several small and middle-sized companies to help them ...
Topics: Marketing Strategy, Data & Processes
Read more

Inbound marketing stats every enterprise marketer should know

Simon Harvey March 17, 2014 6 mins
Inbound Marketing Stats Every Enterprise Marketer Should Know
Why marketers love data intelligence so much? Elementary my dear Watson - stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management. Finding a set of authoritative and relevant ...
Topics: HubSpot Marketing Automation, Marketing Strategy, Data & Processes
Read more

How sales intelligence can benefit marketers

Bianka Banova January 21, 2014 6 mins
How Sales Intelligence Can Benefit Marketers
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
Read more

Sales enablement predictions for 2014

Simon Harvey January 9, 2014 7 mins
Sales Enablement Predictions For 2014
The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same ...
Topics: Sales Enablement, Data & Processes
Read more

The evolution of sales representatives and how technology will reshape their future

Simon Harvey December 16, 2013 7 mins
The Evolution Of Sales Representatives And How Technology Will Reshape Their Future
The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably ...
Topics: Marketing Automation, Sales Enablement, Data & Processes
Read more
First Prev 13 14 Next Last