The Go-To-Market Blog
Revenue Operations

How to create multiple SharpSpring forms

How to Create Multiple SharpSpring Forms
Don't find fault, find a remedy. Henry Ford When Henry Ford watched the 15 millionth Model T Ford roll off the assembly line at his factory in Highland Park, Michigan, on 26 May 1927, he probably remembered fondly the first Tin Lizzy to ...

TOP ECM pros to follow on twitter - Part 2

TOP ECM Pros To Follow On Twitter - Part 2
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally ...

5 ways your organisation can benefit from a virtual demand centre 

5 Ways Your Organisation Can Benefit From a Virtual Demand Centre 
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often ...

ROI: why you will never regret purchasing marketing automation

ROI: Why You Will Never Regret Purchasing Marketing Automation
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows ...

Sales enablement 2.0: go mobile or die

Sales Enablement 2.0: Go Mobile or Die
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...

Data-Driven strategy: 3 ways to put big data to work for you

Data-Driven Strategy: 3 Ways to Put Big Data to Work For You
Former Google CEO Eric Schmidt famously said that people created 5 exabytes of information between the dawn of humans and 2003, and that we now create that much information every two days. Marissa Mayer, then-VP of Google and current CEO ...

Understanding and executing behaviour- triggered lead nurturing

Understanding and Executing Behavior-Triggered Lead Nurturing
So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types ...

7 inbound marketing metrics for enterprise marketers

7 Inbound Marketing Metrics For Enterprise Marketers
Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, ...