What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for …
The Go-To-Market Blog
Revenue Operations
Marketing of ECM and other enterprise software is not the most popular topic among journalists. If it was, there would be more articles that help explain "The Five W's" - who, what, when, where, and how. To help others in the field improve …
Hello there. We haven't met, but I can bet you we have at least one thing in common. We both use email and I am sure we both hate having an Inbox full of mails that we never asked for. Google created thе Inbox app to help you manage the …
Don't find fault, find a remedy. Henry Ford When Henry Ford watched the 15 millionth Model T Ford roll off the assembly line at his factory in Highland Park, Michigan, on 26 May 1927, he probably remembered fondly the first Tin Lizzy to …
Since we covered the players for the big companies in our previous blog post on ECM pros to follow on Twitter and LinkedIn, we would like to introduce you to a different list of influencers. People who play the ECM game professionally …
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often …
As most of you have noticed and most recently Patrick Lujan has complained: Enterprise Content Management (ECM) is not the most popular topic on Twitter. Yes, we all follow the industry leaders like OpenText and EMC, visionaries like …
The alignment between sales and marketing teams remains a crucial topic in the era of content marketing. As businesses embrace the B2B sales revolution and the concept of content selling, the consensus is clear: companies must invest in …
There's been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows …
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand …