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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Three myths about marketing automation that could be hurting your small business

Angela Galvin February 23, 2017 6 mins
Three Myths About Marketing Automation That Could be Hurting Your Small Business
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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What’s new in the SharpSpring 2016 summer release

Mila Staneva July 4, 2016 6 mins
What’s new in the SharpSpring 2016 Summer Release
Just two years ago the SharpSpring marketing automation platform was new and unknown. Today it boasts a fantastic 1,000 agency partners which run 10, 000 businesses. But this is not a post about how great SharpSpring is. This is a post ...
Topics: SharpSpring Marketing Automation, Marketing Automation
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Your personal marketing concierge

Mila Staneva May 13, 2016 7 mins
Your Personal Marketing Concierge
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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Location, location, location – the mobile marketing phenomenon

Mila Staneva March 31, 2016 8 mins
Location, Location, Location – The Mobile Marketing Phenomenon
We know how important location is for the real estate market, but did you know that it is just as important when marketing any products and services? More than 2.6 billion people are walking around with their smartphones and B2B marketers ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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Where is EU's safe harbor in the stormy waters?

Mila Staneva November 20, 2015 6 mins
Where is EU's Safe Harbor in the Stormy Waters?
The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to the issue of security and the need for thoughtful government action. Not only in the ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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12 things to do in Las Vegas when you're not at enterprise world

Mila Staneva November 2, 2015 8 mins
12 Things to do in Las Vegas When You're Not at Enterprise World
What do blackjack, Mike Myers and ECM all have in common? The attendees of the OpenText Enterprise World will be able to experience the three of them first hand next week! Starting 8th November, Vegas will not only be the destination for ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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