Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if …
The Go-To-Market Blog
Revenue Operations
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern …
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s …
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we …
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing …
In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative. As far as AI is concerned, machines …
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on …
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and …
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related …
In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes …