For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s …
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For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we …
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing …
In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative. As far as AI is concerned, machines …
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on …
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and …
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related …
In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes …
We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is and what the thought behind marketing automation is. In case you didn't, here's the …
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing …