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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Marketing automation review: marketo

Kyle Schuller January 4, 2018 6 mins
Marketing Automation Review: Marketo
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s ...
Topics: Marketing Automation, Revenue Operations
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Marketing automation review: click dimensions

Kyle Schuller December 19, 2017 7 mins
Marketing Automation Review: ClickDimensions
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we ...
Topics: Marketing Automation
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3 tips for developing B2B buyer personas

Kyle Schuller December 5, 2017 7 mins
3 Tips for Developing B2B Buyer Personas
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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Artificial intelligence (AI) in marketing

Kyle Schuller November 16, 2017 7 mins
Artificial Intelligence (AI) in Marketing
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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Marketing automation review: Act-On

Simon Harvey October 31, 2017 7 mins
Marketing Automation Review: Act-On
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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How will GDPR affect marketing? - everything that marketers need to know about GDPR

Simon Harvey August 23, 2017 7 mins
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related ...
Topics: Compliance for Marketeers, Marketing Strategy, Revenue Operations
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Marketing automation best practices : a step-by-step guide

Simon Harvey March 20, 2017 10 mins
Marketing Automation Best Practices : A Step-by-Step Guide
Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations, Featured
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