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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to be successful in email marketing with the right terminology

Simon Harvey May 13, 2022 9 mins
what-is-gated-content
Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know what they mean. Failing to understand this terminology can hinder your marketing efforts - ...
Topics: Marketing Strategy, Email Marketing, Data & Processes, Lead Generation
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5 key things to know before starting your first campaign with HubSpot

Simon Harvey April 22, 2022 11 mins
a-guide-to-content-marketing
You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply doesn’t work. You begin to feel discouraged and unsure whether your substantial investment into ...
Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation, Featured
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Making an inbound marketing strategy

Simon Harvey March 8, 2022 9 mins
a-guide-to-content-marketing
The key to success is getting your customers to come to you - but you may feel that is easier said than done. Organisations often feel frustrated when they initially come to us as they are unable to entice your prospects to give their ...
Topics: Content Marketing, Marketing Strategy, Campaigns
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