Gone are the days of yawning our way through demos. The formula for a demo that interests your target audience consists of five simple steps. They are derived from classic storytelling and start with the main character. Step 1: Choose a …
The Go-To-Market Blog
Revenue Operations
Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience …
Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know what they mean. Failing to understand this terminology can hinder your marketing efforts - …
Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you …
You may have heard the term "inbound marketing" a few times if you work within the digital marketing space. However, many marketers may still be more familiar with "outbound marketing”. Not knowing the difference between these two …
HubSpot is an effective but complex marketing platform. Many marketers start using it and immediately begin to think they’re in over their heads. With so many options, tools and considerations, it’s easy to make a mistake that could delay …
You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply doesn’t work. You begin to feel discouraged and unsure whether your substantial investment into …
It’s Easter again - a time for renewed perspectives, fresh approaches, and rejuvenation. Many marketers are re-evaluating their digital marketing approaches, so you may consider what you could be doing differently moving ahead. Without …
When it comes to numbers and metrics, there are few as important as the sales conversion rate. Businesses of all shapes and sizes survive or fail based on this rate alone, leaving you feeling anxious and worried about whether you’ve done …
So many businesses have been told that they need an inbound marketing platform like HubSpot to be successful online. The fact is that this is only half true. HubSpot is a tool, and if you don’t know how to use a tool, they’re just an …