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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

4 simple ways to sell marketing automation to your boss

Kyle Schuller October 8, 2020 7 mins
4 Simple Ways to Sell Marketing Automation to Your Boss
If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this ...
Topics: Pardot Marketing Automation, HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Eloqua Marketing Automation, Data & Processes
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Five websites that use HubSpot CMS to full effect

Simon Harvey June 23, 2020 8 mins
banner-5-websites-that-use-hubspot-cms
Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At this point they haven't spoken with your marketing, sales or customer service team—they've ...
Topics: Marketing Strategy, Data & Processes
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How to run your business from your home office

Simon Harvey June 18, 2020 13 mins
Blog-home-desk-diary
As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world economy has ground to a halt, smaller businesses are struggling to survive and everyone is ...
Topics: Marketing Strategy, Data & Processes
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Is double opt-in really required for email marketing in Germany?

Simon Harvey April 7, 2020 7 mins
Is double opt-in really required for email marketing in Germany?
Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your product or service, you can have customers in India, Switzerland and the United States while ...
Topics: Marketing Strategy, Data & Processes
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Leads vs prospects vs opportunity - what’s the difference?

Simon Harvey February 25, 2020 10 mins
Leads vs Prospects vs Opportunity - What’s the Difference?
As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing ...
Topics: Marketing Resources, Data & Processes, Lead Generation
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Email cleansing best practices

Simon Harvey February 18, 2020 6 mins
Email Cleansing Best Practices
According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean your email list, by the end of the 12 month period, your list of valid emails and interested ...
Topics: Marketing Resources, Data & Processes
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