Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its …
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Revenue Operations
We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation (GDPR), the wide-ranging data governance law. In a previous post, we explained that the rules …
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an …
Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth …
SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its praises. It's built-in CRM and integrated marketing automation make it a great choice for small- …
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if …
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern …
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s …
In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing …
In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative. As far as AI is concerned, machines …