If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this …
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Revenue Operations
Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation History is full of dates that mark a turning point for the people that make up the world. For some, it was the fall of the …
In this blog post we’ll review and evaluate HubSpot, one of the most popular marketing automation platforms. By taking a look at its functionality, pricing, usability and other notable aspects, we hope to give you the understanding and …
Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At this point they haven't spoken with your marketing, sales or customer service team—they've …
As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world economy has ground to a halt, smaller businesses are struggling to survive and everyone is …
As an official HubSpot Gold partner, we’re really excited to announce that HubSpot is completely remaking their CMS to be better, more efficient and easier to use. Through two new CMS products, CMS Hub Professional and CMS Hub Enterprise, …
Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your product or service, you can have customers in India, Switzerland and the United States while …
Sending unqualified leads to your sales team generates no revenue and costs time. As a marketer, if your lead qualification process isn’t optimised, you should be concerned. A lot of the content is so focused on how to setup and gain a …
As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing …
According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean your email list, by the end of the 12 month period, your list of valid emails and interested …